Santa Cruz

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Logos & Branding

Graphic Design

Illustration

& more

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FAST TURNAROUND

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FLAT RATES

Empty mattress on a limestone patio next to a pool with palm trees and outdoor furniture

THOUGHTFUL Design

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A small design studio for people working towards a brighter future.

DESIGN is A POWERFUL TOOL

Clearly communicate your value and values.

Find your Visual Identity

Show who you are and your perspective - at first glance.

Speak Directly to Your Community

Highlight your unique story, reflect your strengths & differentiate what you offer.

Show the Pride You Take in Your Work

Get visuals that capture the work you do, the impact you have and that adds, and doesn’t detract, from your work.

SERVICES

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Mini Project

One Day

INCLUDES:

PREP

(2+ weeks prior)

This time is for gathering resources & planning. All things research & development happen here.

  • Self-Guided Prep Work (I’ll provide you with a guide)

  • Guided Prep Meeting (45-mins with me to go over the details)

DESIGN

(day of)

The day when we execute the plan and where design, feedback, and edits happen. It’s fast and it’s fun.

  • 8 hours of active design time

  • Unlimited revisions within the day

DELIVERY

(POST DAY)

After the design is perfect, I will format your files so they are ready to use. Then it’s all yours!

  • Receive your design within 24 hours after your project has wrapped

  • Get 30 days post-project support (For things like file guidance or printing questions)

Book Your Mini Project

Project Sizes

(Bigger project, lower rates)

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Calendar with two and a half days marked with sunshine icons and one day shaded, representing weather forecast or daily schedule.
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Mini Project

One Day

8 hours

Midsize Project

1/2 Week:

2.5 days

Full Project

Week:

5 days

Find out what project size is right for you:

Recurring & Rush Projects

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Recurring

Want to book a time every week or month? Repeat clients receive discounted hourly rates and half day options.

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Rush Projects

Need something ASAP? I’d love to help you meet your deadline with this 24-hour (start to finish) Rush Service.

Nice Things People Say

TESTIMONIALS

"Michaela is an incredible designer. When I launched my company she worked with me to design my logo and branding.

Not only was the finished product fantastic - I get compliments from my clients all the time - but the process of working with her very was collaborative."

-Karen B.

"Whether it's a flyer, logo, brochure or even a flagship business logo, she's got you covered.

She is friendly, ego free and will work quickly to get your project ready. She will have you looking up to date which is paramount in today's ever changing standards. I highly recommend her."

-Joel R.

"The process was seamless and super responsive even on a short timeline. The brochure was perfect for our anniversary event.

It was professional, beautiful, colorful and conveyed all of the information we were trying to show our partners."

-Clarissa B.

some of my work

Portfolio

Flyer for the 30th Anniversary Celebration of the Indigenous Empowerment Center in Oaxaca, Mexico, scheduled for January 11 from 6 to 8 PM, featuring black-and-white photos of community members and activities.
Pink event poster for the Guelaguetza festival in Fresno, California on September 24, 2023, featuring two women in traditional Mexican attire holding flower arrangements on their heads. The poster celebrates 23 years of the event, includes details ab
A glass of pale yellow ale next to four cans of Nest Nectar Pale Ale on a wooden table.
Memorial cards with decorative yellow and green design, featuring a photo and biography of Evelina Marquez.
Exterior of the Santa Cruz Museum of Art & History building with a colorful mural on the lower part of the wall and a large vertical banner displaying the museum's name and logo.
Display of a Thomas Campbell mural T-shirt with a patchwork design, next to a sign showing the shirt is priced at $15.
Book cover titled 'Un Landscape' by Jeremy Morgan, featuring abstract artistic landscapes with vibrant colors, digital textures, and contrasting dark and light areas.
Interior of an exhibit featuring information about Indigenous cultures and art, with a large illustration of a coyote, various informational signs, and a small section of a colorful abstract painting visible in the background.
Poster titled "Trailblazers" with a subtitle "The Creative Story behind Mountain Biking in Santa Cruz," featuring an illustration of a forest trail with three mountain bikers riding along a dirt path surrounded by tall trees and lush greenery.
A person erases the name Tessa Hulls from a colorful educational wall display with a blue eraser. The wall features text and graphics about essential components of a subject or program.
A person holding a card with the text ‘Wild Mushrooms & Functional Fungi’ against a foggy forest background with tall pine trees.

PRESS

Projects featured in:

Logo of The New Yorker magazine in black and white with stylized text.
Los Angeles Times logo in black gothic font
Logo for the ARTSFORUM, featuring a black outline of a person with raised hands above the text 'ART FORUM' in bold black letters.
San Francisco Chronicle logo in black, Gothic-style font on a white background.
The New Yorker logo in black text on a white background.
The logo of Los Angeles Times with Gothic-style black text on a transparent background.
Logos for the Arte Forum and the Venice Architecture Biennale, featuring a stylized mountain landscape and a representation of a building with a large, open space, in black and white.
San Francisco Chronicle logo in black gothic font on a white background.

How it Works

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1

DREAM

Tell me about your projects and I’ll give you a recommendation based on your needs and goals.

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2

PLAN

Book your time and prep. We’ll meet to talk through all the details so we’re ready go.

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3

DO

Your time arrives!

I’ll work on your design. You’ll provide feedback and approval. Then, receive your ready to use design!

My Guarantee

WHY WORK WITH ME?

Quick Without Compromise

High-quality design in a short-format timeframe.

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Thoughtful & Aligned

The best design is design that feels authentic, genuine and unique to you.

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Collaborative & Ego-free

I believe good ideas come from everywhere. Never be afraid to give your input.

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Transparent Pricing

Always know how much a project is going to cost. No upselling or gross sales tactics.

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Start a No-Cost Consultation:

Answer a few essential questions below and I’ll be in touch shortly.

Just have a question?

Text or call: 831-227-4521 or email: hello@goodpennydesign.com