Santa Cruz

A pink diamond-shaped object on a plain white background.
Pink downward-pointing triangle
A pink square rotated to look like a diamond.
Pink downward-pointing triangle

Logos & Branding

Graphic Design

Illustration

& more

Minimalist illustration of the sun with rays extending outward.
A pale pink arrow pointing to the left.

FAST TURNAROUND

A salmon colored sparkle illustration symbolizing magic and luck

FLAT RATES

Empty mattress on a limestone patio next to a pool with palm trees and outdoor furniture

THOUGHTFUL Design

A light pink arrow pointing to the left.

A small design studio for people working towards a brighter future.

DESIGN is A POWERFUL TOOL

Clearly communicate your value and values.

Find your Visual Identity

Show who you are and your perspective - at first glance.

Speak Directly to Your Community

Highlight your unique story, reflect your strengths & differentiate what you offer.

Show the Pride You Take in Your Work

Get visuals that capture the work you do, the impact you have and that adds, and doesn’t detract, from your work.


SERVICES

Calendar page with an illustration of the sun, indicating sunny weather or daytime.

Mini Project

One Day

INCLUDES:

PREP

(2+ weeks prior)

This time is for gathering resources & planning. All things research & development happen here.

  • Self-Guided Prep Work (I’ll provide you with a guide)

  • Guided Prep Meeting (45-mins with me to go over the details)

DESIGN

(day of)

The day when we execute the plan and where design, feedback, and edits happen. It’s fast and it’s fun.

  • 8 hours of active design time

  • Unlimited revisions within the day

DELIVERY

(POST DAY)

After the design is perfect, I will format your files so they are ready to use. Then it’s all yours!

  • Receive your design within 24 hours after your project has wrapped

  • Get 30 days post-project support (For things like file guidance or printing questions)

Book Your Mini Project

Project Sizes

(Bigger project, lower rates)

Calendar page with an illustration of the sun, indicating sunny weather or daytime.
Calendar with two and a half days marked with sunshine icons and one day shaded, representing weather forecast or daily schedule.
Calendar showing five days marked with sun icons at the top.

Mini Project

One Day

8 hours

Midsize Project

1/2 Week:

2.5 days

Full Project

Week:

5 days

Find out what project size is right for you:

Recurring & Rush Projects

Black recycling symbol on a light beige background

Recurring

Want to book a time every week or month? Repeat clients receive discounted hourly rates and half day options.

A red emergency siren with black outlines and a spiked circle behind it.

Rush Projects

Need something ASAP? I’d love to help you meet your deadline with this 24-hour (start to finish) Rush Service.

Nice Things People Say

TESTIMONIALS

"Michaela is an incredible designer. When I launched my company she worked with me to design my logo and branding.

Not only was the finished product fantastic - I get compliments from my clients all the time - but the process of working with her very was collaborative."

-Karen B.

"Whether it's a flyer, logo, brochure or even a flagship business logo, she's got you covered.

She is friendly, ego free and will work quickly to get your project ready. She will have you looking up to date which is paramount in today's ever changing standards. I highly recommend her."

-Joel R.

"The process was seamless and super responsive even on a short timeline. The brochure was perfect for our anniversary event.

It was professional, beautiful, colorful and conveyed all of the information we were trying to show our partners."

-Clarissa B.

some of my work

Portfolio

PRESS

Projects featured in:

How it Works

A black-and-white illustration of a thought bubble with sparkles inside.

1

DREAM

Tell me about your projects and I’ll give you a recommendation based on your needs and goals.

A black-and-white illustration of a map with a "you are here" icon and a dotted line leading to an "x".

2

PLAN

Book your time and prep. We’ll meet to talk through all the details so we’re ready go.

A black-and-white illustration of a flag on top of a mountain with a sun in the background.

3

DO

Your time arrives!

I’ll work on your design. You’ll provide feedback and approval. Then, receive your ready to use design!

My Guarantee

WHY WORK WITH ME?

Quick Without Compromise

High-quality design in a short-format timeframe.

A black checkmark on a white background inside a white square.

Thoughtful & Aligned

The best design is design that feels authentic, genuine and unique to you.

A black checkmark on a white background inside a white square.

Collaborative & Ego-free

I believe good ideas come from everywhere. Never be afraid to give your input.

A black checkmark on a white background inside a white square.

Transparent Pricing

Always know how much a project is going to cost. No upselling or gross sales tactics.

A black checkmark on a white background inside a white square.

Start a No-Cost Consultation:

Answer a few essential questions below and I’ll be in touch shortly.

Just have a question?

Text or call: 831-227-4521 or email: hello@goodpennydesign.com